Inspired by the infinite power of makeup,
(Plā) Beauty founder, Stephanie Green-Bass, combined her
love of cosmetics and years of industry experience with
her lifelong passion to make a difference in the life of
a child. She turned personal heartache after losing her
infant daughter into a fulfillment of her promise to give
back to CHOA.
A story from our founder – Stephanie
Green-Bass ….
Stephanie to some, Teppi to others, Mom to two beautiful
daughters, one in my heart and one holding my hand. However
you may know me, I want to share my story with you.
My story begins with a passion for makeup and a desire to
make a difference in a child’s life.
Like so many women, I’ve always loved to (Plā) with makeup;
I call it ‘my time.’ For me, putting on a little lip gloss
and mascara is like going to my happy place; it gives me
confidence, it centers me, and it always helps me face the
day with a smile.
In June of 2004, after the loss of my first daughter, Bella,
smiling was pretty hard to do. My family and I had 18 beautiful
days with Bella before an unexpected infection took hold.
I begged Bella to stay with us and I promised her we would
make a difference together, but her body had already made
other plans. During our stay at Children’s Healthcare of
Atlanta, I relied not only on the strength of my family
but also on the amazing and giving staff that offered words
of encouragement and hope at a time when I felt like I couldn’t
go on.
In September of 2005, I was blessed with Ava, my precious
little 3 ½ lb. baby girl. She always inspired me to live
in the moment, and her sweet, fun, loving spirit is a constant
reminder to make the most of every day. Through Ava, I have
learned to embrace the beauty that has been placed in front
of me and I am so thankful for the opportunities that have
come my way.
Riding on the inspiration from my daughters and building
on the experience I’ve gained in the fashion and beauty
industry, I created (Plā) Beauty as a high-fashion, customizable
cosmetic line with makeup that makes more than just an impression.
As a way to give back and to show my ever-lasting gratitude,
a portion of all proceeds are donated to Children’s Healthcare
of Atlanta.
I’ve always known the power of that makeup has on women’s
self-esteem, confidence, and strength; my mission is to
help as many women as possible discover it, too. I want
to reach out to all women through makeup and tell my story.
Over the years, I have learned that every woman has her
own story...what’s yours?
